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A "Bachelor of Business Administration (Honours) in Digital Business Online" at UM refers to an online degree program offered by the University of Malaya (UM) that focuses on the business aspects of digital technologies, allowing students to learn about digital marketing, e-commerce, data analytics, and other relevant skills while studying completely online.
Key points about this program:
Focus on Digital Business:
The curriculum will cover essential concepts like digital strategy, social media marketing, web development, digital transformation, and business analytics, preparing graduates for careers in the digital business landscape.
Online Learning:
Students can access course materials and complete assignments entirely online, providing flexibility for those with work or other commitments.
Honours Designation:
"Honours" indicates a more rigorous curriculum with deeper study and research opportunities compared to a standard BBA.
Career Relevance:
Graduates with this degree can pursue roles like digital marketing manager, e-commerce specialist, business analyst, digital transformation consultant, and more.
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